Our story starts in the late 1980s, when our family purchased one of the first cosmetics manufacturers in Southern California. Over the next 25 years, we built a world-class operation, working with the world's largest beauty brands. Through this journey, it became clear that there was a better way to do beauty. Our dream was to democratize beauty, to make high-quality beauty products accessible to all, to give a voice to beauty enthusiasts all over the world.
Shop Now! New & Best Sellers Starting From $10
Purchase Now! Brushes & Tools Starting From $10
